You may have come across the terms of Customer Journey Mapping and UX research. Perhaps because colleagues of yours do this professionally. You may be actively collaborating with UX or Customer Journey professionals or just have heard about it during some small talk by the coffee machine or elsewhere. Or perhaps this is part of what your responsibilities at work entail – or what they will include in a job that you have been offered. For whatever reason you are interested in learning more about Customer Journey Mapping and UX research, this article will help you find a basic understanding of the meaning of the concepts.
What is Customer Journey Mapping?
You may have heard of customer journey mapping, but find yourself unsure as to what it is. Customer journey mapping is a process of understanding your customer’s experience with your product or service. You start by figuring out all the different steps that your customer needs to go through when requesting a product or otherwise interacting with you. Then you figure out what thoughts, feelings and behavioral inclinations your customer experiences at each step of this process.
Finally, you put all this information together to create a map that shows the entire customer journey. This can help you find areas where your customers are struggling and need improvement, and it can also help you come up with new ideas for products or services. So if you’re interested in learning more about customer journey mapping, keep reading!
What is UX research?
User experience (UX) research is the process of understanding user needs and desires through the examination of empirical data. It involves studying interaction design, as well as user feedback on a product or service. This information is then used to create an optimal user experience. By conducting UX research, you can ensure that your product or service meets the needs and expectations of your users.
How are Customer Journey Mapping and UX research related?
Customer journey mapping and UX research are related in that they are both ways to understand how customers interact with a digital product or service. Customer journey mapping is a visual representation of the customer’s experience, while UX research is the study of user behavior. By combining these two methods, you can get a complete picture of how your customers interact with your product or service. This information can help you improve your product or service by making changes based on how users actually use it.